"College planning must be a team effort that involves students, parents, and school professionals. There are many reasons students need the extra support: College costs are skyrocketing, admissions are increasingly competitive, and schools set high expectations in terms of essays, test scores, and extracurriculars. In this climate, it's understandable why students turn to their parents for help.
 
This guide is intended for parents who are just starting the college planning process. Using our 2019 Parent College Prep survey, along with insights from education experts, we break down the data you need to make informed decisions about both the financial and nonfinancial aspects of getting a college education.
 
College is an exciting milestone that can help define your child's future. By reading this guide, we hope you come to see college planning as a gradual, collaborative process that doesn't have to cause stress for you or your family." Source